The forerunner of this fantastic sale was known as the River Oaks Green Market. It was started during WWII to make "bundles for Britain," to sell produce from victory gardens, and to resell hard-to-find items. From these modest beginnings, the sale has grown into an annual event that draws customers from all over Houston and surrounding areas.

Proceeds from the Pink Elephant Sale benefit the Houston community through education, conservation, environmental programs, beautification projects and scholarships.